Saying goodbye to January...and Hello to February!

So nature has managed to deliver a snowstorm to us every week in January, but let's hope February will not be so cruel to us! (doesn't look so promising considering there is a storm coming in tonight.) We have officially made it through the first month of the new year and now it's time to keep it going and welcome in February! We also will be kicking off week 5 of the Winter Quarter! Just think, next week for some classes is, dare I say it, MID TERM WEEK! Hard to believe, but it's reality!




Being that I am a Marketing major, I decided this would be a great time to discuss something for all of my football fans out there, the Super Bowl Commercials! I got a call from my boyfriend before and he was like Lyndsay, you need to go online to Papa John's and fill out something to get a free pizza if the Superbowl goes into overtime. So my first reaction, was "what are you talking about?!" He continued to go on and explained in better than the first time around and basically instead of paying some CRAZY amount for a 30 second commercial, Papa John's Pizza is offering a free pie, to those who sign up for it of course, if the Superbowl game goes into overtime. As long as you open an account and register for Papa points, you are in! How simple is that, and what a great promotion to run! Interested? Visit the link here: http://www.papajohnsot.com/



Ok, so back to my main thought here, advertisements costs companies a leg and an arm to run during the Super Bowl, but companies do benefit from it because they bring along humor, which is what people eat off of! The commercials have to be eye opening and attention grabbing if you plan on making your ad stand out and especially for $3 million dollars for a 30 second commercial, you better make it happen! Here is a video I found where they discuss some of the ads you will see during this years Superbowl! Check it out!

http://news.yahoo.com/video/us-15749625/battle-of-the-super-bowl-ads-24025162

Now for me, I love the Superbowl commercials, but some of them feel a little overboard to me. Yes, you are spending a great deal of money, but at least make it worth it. I can't recall one commercial from last year that I felt this way about, but in the world of Marketing, it's your mission to catch the audience's attention, not be boring. Stupidity won't open your doors to more people, but keeping it entertaining and humorous will!

Here are a list of some advertisers who are buying space in this years Superbowl:

With inventory for Super Bowl XLV all sold out, according to Fox, we expect more advertisers on the event's roster to unveil their plans. This list won't be final until just before the Super Bowl airs on Fox on Feb. 6, so check back often for updates.

Anheuser-Busch InBev
Buy: One 60-second spot for premium Belgian brew Stella Artois, one 60-second spot for Budweiser and three 30-second spots for Bud Light.
Creative: The Stella Artois Super Bowl spot continues the campaign launched late last year that features '60s-era European settings in ads that target well-educated, upscale beer drinkers with the tagline "She Is a Thing of Beauty."

The Clydesdales will appear in the 60-second Budweiser spot; the Bud Light spots will continue the "Here We Go" campaign that debuted at last year's Super Bowl.
Agency: The Stella spot comes from the independent agency Mother. The Budweiser spot comes from the independent Anomaly. Two of the Bud Light ads are by Omnicom Group's DDB, Chicago, while one was done by St. Louis-based Cannonball.

Audi of America
Buy: One spot in first ad break in first quarter
Creative: This is Audi's fourth consecutive entry in the Super Bowl. Creative focus yet to be revealed. One of many automakers vying for attention during the game.
Agency: Independent Venables, Bell & Partners

Best Buy
Buy: One 30-second spot projected to run during the third quarter
Creative: In the retailer's first-ever appearance, Best Buy says it will be announcing news that will "revolutionize" retailing. It's weighing two creative concepts, one that delivers the message in a very clear way and one that potentially has more entertainment value. A celebrity or two could also be in the mix.
Agency: Crispin Porter & Bogusky is handling creative. Publicis Groupe's Starcom handles media buying and planning for the retailer.

BMW North America
Buy: To be determined
Creative: The marketer is returning to the Super Bowl for the first time in a decade. Ads could focus on introduction of ActiveE, BMW's electric vehicle
Agency: MDC Partners' Kirshenbaum Bond Senecal & Partners.


Bridgestone
Buy: Two 30-second spots, one to run between first and second quarter and one to run during the fourth quarter
Creative: Bridgestone continues to sponsor the halftime show.
Agency: The Richards Group

Careerbuilder
Buy: One 30-second ad in the third quarter
Creative: Careerbuilder brings back its popular and memorable chimpanzees after a hiatus of five years. Look for the chimps to wreak havoc at Yeknom Industries, their place of work, while a human counterpart bears the brunt of their, um, monkeyshines.
Agency: In-house


CarMax
Buy: Two 30-second commercials
Creative: To be determined
Agency: Amalgamated

Cars.com
Buy: Two 30-second spots, one in the third quarter and one in the fourth quarter
Creative: The new ads will show how Cars.com "drives confidence" with expert and consumer vehicle reviews, helping car buyers pick the right car
Agency: Omnicom Group's DDB Chicago

Chrysler
Buy: Could buy as many as two spots
Creative: To be determined, but the automaker could showcase two different car brands
Agency: Independent Wieden & Kennedy

Coca-Cola
Buy: Two spots, one 60 seconds in length
Creative: One ad called "Border Crossing" was shot in Morocco with two French actors, who share a Coke and resolve a border dispute; second ad features an animated dragon in a epic battle-like scene
Agency: Independent Wieden & Kennedy crafts ads for Coca-Cola.

E-trade
Buy: One spot during third quarter
Creative: The popular E-trade baby is expected to show up once again.
Agency: WPP's Grey

GoDaddy.com
Buy: Two 30-second ads, plus one ad in the pre-game
Creative: The spots will feature not one, not two, but three -- count 'em -- "GoDaddy girls," including reliable standby Danica Patrick and newcomer (and "Biggest Loser" star) Jillian Michaels. Here's the GoDaddy Jillian Michaels Danica Patrick Super Bowl spot. The third celebrity -- a surprise -- will be revealed in a commercial touting a new .co web domain (as opposed to .com).
Agency: Produced in-house by GoDaddy Productions

HomeAway Inc.
Buy: One 30-second ad, set to air in the third quarter
Creative: The online vacation-home rentals company, whose entry in the 2010 Super Bowl marked its first time advertising in the event, is set to launch a new national campaign. Its ad will seek to highlight the benefits of vacation rentals over hotels by invoking a fictional government agency, the Ministry of Detourism, and the slogan "Why Hotel When You Can HomeAway?" In its 2010 Super Bowl ad, HomeAway drew attention by featuring Chevy Chase and Beverly D'Angelo in their roles from the 1980s movie "National Lampoon's Vacation."
Agency: Vendor of Austin, Texas


Kia North America
Buy: One 60-second spot in the first quarter
Creative: The spot, entitled "One Epic Ride," will show people from different times and places -- such as an "ancient chief," a police officer, space aliens and Poseidon -- trying to get behind the wheel of the new Kia Optima, according to the automaker. The commercial is tied into a contest -- "One Epic Contest" -- in which consumers vying for one of five 2011 Optimas will use clues provided in 15-second TV spots, print ads and social media to answer four questions in the weeks before the game. The answer to a final question will be found within the Super Bowl spot itself.
Agency: Independent David & Goliath

Mars
Buy: One 30-second spot in the third quarter
Creative: After wrestling with whether to put Snickers or M&Ms in the Super Bowl, Mars decided to use the big game to continue Snickers' "You're Not You When You're Hungry" campaign, which began with a Super Bowl spot last year featuring Betty White and Abe Vigoda. This year Snickers' Super Bowl spot will star comics Roseanne Barr and Richard Lewis.
Agency: Omnicom Group's BBDO

Mercedez-Benz
Buy: One 60-second spot in the fourth quarter
Creative: To be determined
Agency: Omnicom Group's Merkley & Partners


Paramount Pictures
Buy: Five in-game spots for upcoming films "Captain America: The First Avenger," "Rango," "Super 8," "Thor" and "Transformers: The Dark Of The Moon." (Also one pre-game buy for DreamWorks Animation's "Kung Fu Panda 2," which the studio is distributing.)
Creative: Movie trailers
Agency: In-house

PepsiCo's Doritos
Buy: Three 30-second spots
Creative: Doritos is running its popular "Crash the Super Bowl" contest for the fifth year. This year, the contest has expanded to include sibling brand Pepsi Max. Consumers will select two spots, while PepsiCo execs select the third.
Agency: Omnicom Group's Goodby Silverstein & Partners

PepsiCo's PepsiMax
Buy: Three 30-second spots
Creative: Pepsi is taking a page from sibling brand Doritos' playbook, joining its "Crash the Super Bowl" contest. Consumers will select two spots, while PepsiCo execs select the third.
Agency: Omnicom Group's TBWAChiatDay

PepsiCo
Buy: One 30-second spot
Creative: Pepsi has added another 30-second on to its initial Super Bowl buy, with the brand being promoted to be determined, though Lipton Brisk Iced Tea is getting consideration.
Agency: To be determined

Pizza Hut
Buy: One spot in the first half
Creative: Instead of pushing a specific product on Super Bowl Sunday, as Pizza Hut has done in previous year's advertising around the game, its first entry into the Super Bowl proper will focus on the Pizza Hut brand and the role it plays in consumers' lives "beyond the game and throughout the year," according to Pizza Hut VP for advertising Kurt Kane.
Agency: Interpublic Group's Martin Agency


Skechers
Buy: One 30-second spot after the two-minute warning in fourth quarter
Creative: Skechers' Super Bowl ad featuring Kim Kardashian will promote the Shape-Ups toning line, marking its second consecutive Super Bowl berth. "The idea is that Kim Kardashian is going to break someone's heart in front of 100 million people," the company told Ad Age. Last year the company used 15-second spots with testimonial from Joe Montana to boost the Shape-Ups line among men; it didn't have time to prepare a typically big-splash Super Bowl spot when a hole in the ad lineup became available just two weeks before last year's game.
Agency: In-house

Universal Studios
Buy: Two ads, one for "Cowboys & Aliens"
Creative: Look for trailers. "We're cutting it now," tweeted "Cowboys & Aliens" director Jon Favreau on Jan. 11.
Agency: In-house

Volkswagen of America
Buy: Two 30-second spots, one for the new 2012 Passat and one of the new 2012 Beetle. One ad will appear in second quarter, the other in fourth quarter
Creative: The Passat ad will use a "Star Wars" theme, while the Beetle spot will make use of a "Black Beetle" character jumping along to the song "Black Betty" by Jon Spencer Blues Explosion.
Agency: Interpublic Group's Deutsch

Walt Disney Pictures' "Pirates of the Caribbean: On Stranger Tides"
Buy: One spot during third quarter, to air after Best Buy ad
Creative: Movie trailer
Agency: In-house

If you are interested in checking back to this website for updates, here is where I pulled this information from: http://adage.com/mediaworks/article?article_id=146802

I'm really interested to see what advertisers bring to the table this year. Who knows, maybe one day I will get as far as to this type of advertising and share my creative advertising ideas for the Superbowl? Not a bad goal to try and fulfill, right??

Well, I hope everyone has a successful week and again, STAY WARM & SAFE in the snow! Till next time....Cya!