New Website Project....COMPLETE!

Over the past year, I have been working so very hard on helping to design a new website for the company I work for, Lantek Corporation. I was presented with this project from one of the owners who currently manages our parent company in the UK. He asked me to start looking into ideas, researching competitors, and pretty much everything possible to start pondering some ideas for a completely new site. I was 100% on board and ready to rock and roll. I previously had a relationship with a designer from the company I was interning at, and knowing the quality of work and the type of relationship the company had with their clients, I decided to reach out in a friendly "Hey, do you remember me?" kind of way and yes, they sure did!

Being that I am a one woman show in the Marketing department, I had a lot of work ahead of me. From the research, to the abundance of ideas flipping through my head, to bouncing ideas off of my designers and co-workers, I am here a year later with a newly improved and designed website!

Now, you think you bang your head on a desk over a test, but try working on a website! You really don't understand the amount of time and effort that goes into these types of things, unless you're the one behind the scenes working through it all. I wouldn't have changed this opportunity for anything in the world. Not only was it challenging, but it was a lot of fun & of course, now that we have hit that "launch" stage, it's extremely rewarding. I didn't want to make the website all about me, so I made sure to include my sales team and all the other departments just because someone may see something that could be beneficial to us that I may have missed. This was also a really awesome experience for my designers because they had never designed a website in my particular industry so everyone walked away from this project learning a lot and seeing things in a whole new perspective.

To make things even more exciting, I put together a really cool newsletter to let all of our customers know about the new website. I'm also sending out something a little fun in the shipments we send out! I decided to make a flyer and on the one side it says "Bounce on over to our new site" and I threw a bouncy ball in there. I mean common, who doesn't LOVE a bouncy ball and it will definitely get someone to open it up. And to make it even more appealing, I ordered metallic blue envelopes so that it looks cool & is just screaming "OPEN ME!" In addition, my sales team is responsible for promoting the website to their everyday customers and I'm really looking forward to all the good things that are going to come because of this.

And then this below is some marketing material I will be using in newsletters & shipments going out to keep promoting the website. We want everyone to know! We've had numerous complaints about our old site being hard to navigate, too text heavy, so this will rid us of those problems and only bring on faster and better results!

There you have it. I was thinking today, this is really sad. LOL, I mean I've worked on this for a little over a year and after all the hard work and dedication I put forth, it's launched and that's all she wrote! Please, I welcome EVERYONE'S feedback. I would love to know what you think! While it's not goodbye, it's hello to bigger & better things for the company I work for!

I also have to give a BIG shout out to my designers in Wayne, NJ at Fast Forward Unlimited. They are seriously the best and they made all of my ideas come to life in ways I could have never imagined! After my numerous phone calls, crazy amounts of emails, relationship building, and millions of laughs, we've arrived at a finished product and I've never been happier! They rock & be sure to check out their work online: www.fastforwardunlimited.com

And, if you ever require their services, please tell them Lyndsay sent you!

Before you go wander off to do whatever else with your day or evening, be sure to pop on over to www.lantekcorp.com and see my pride and joy! Remember, your feedback is welcomed & encouraged by yours truly!

From The Eyes of The Blogger...

It's June 7th....like really? It's June 7th? I sit back and think how slow time use to go, pretty much back in the days of elementary school, and now reality is in full swing and you just can't keep up with the flying days! Life has been pretty exhausting the past week. I came down with a pretty nasty sinus infection, which led to me being hospitalized last night, but I am recovering and taking it to the blog since I can talk about some things that have been going on in my life, while also venting how miserable a sinus infection can be, especially when you need to work your butt off to meet deadlines!

So yes, I woke up yesterday morning with one wicked headache, but mind you, I had a lot going on at work and I was pushing myself to just go. I ended up getting ready, hopping in my car, and getting just about 15 minutes away from my house when I realized I was in no shape or form to drive my 40 minute commute! I ended up making a u-turn and headed back home. BEST DECISION I MADE OF THE DAY! I had been at the doctor 2 days earlier, got an antibiotic, and things just seemed to get worse before they got better. The headache passed a little but but then around 5PM, it was back full force and I was in way too much pain. So off to the hospital I went and long story short, the sinus infection was more severe than I thought. Note to self & everyone else: if you start feeling congested and blah, don't wait a week to see the doctor! This was my first sinus infection experience, and it will sure be my LAST because those things are horrible! I'm on the road to recovery!

Now, we all know I'm ok because I still have my sense of humor and my boss had emailed me to check in and I told him "he worked me too hard this past week!"

Anywho, I had the chance to attend a social media conference about 2 weeks ago and while many of us know a ton about social media already, there is always something new to learn! Did you know that Facebook is on the decline? I mean really, declining! The site that we find ourselves stalking, whether it be ex-best friends, ex-boyfriends, people we don't really like, but want to spy on their lives anyway! Oh yes, it's on the decline, but that just means another phase is coming. Are you ready for it? You may be surprised or not surprised, but LinkedIn is actually on the rise and a lot of people are turning towards this professional network, especially to find jobs. This is a great topic for current students and alumni because just when you think there is no avenue for you to turn down, you can turn to LinkedIn. This is a great way to post your experience online and you never know who may find you on there. There is a ton you can do to network with people and its a great "in" for you, especially if you network the right way!

Since I don't have my notes with me from the meeting due to being out of the office, there is only some insight I can share with you, but overall, social media is going to continue to grow & grow. It's going to hit its phases, will be big for a while, but then we will see it fade and the next big thing will roll around.

Other exciting news in my life....the web commercial is still in the works so I look forward to sharing that when I am able to. I'm also working very hard on my company's new website, which is estimated to be about 3 or so more weeks, so I am VERY excited about that! It's been a long, but fun journey and I can't wait to share that success with everyone!

I look forward to sharing some more insight with you from the social media conference I attended and I'll also link you to some pretty awesome marketing sites that you may find interesting yourself! The speaker is definitely one to check out so stay tuned!

I hope everyone has an awesome weekend...and until next time, LYNDSAY OVER & OUT! :)

Lights, Camera, Action!

You hear the crew moving around cameras, you hear construction going on outside, you hear students rehearsing what they're going to say, and then you hear the joy & excitement of alumna blogger Lyndsay, getting ready to be put in front of the green screen, nerves in full effect & all. (I had to get my makeup done first though!)

A few short days ago on Friday, May 17th, I was preparing to be involved with in an alumni web commercial project. Throughout my student days, I was heavily involved in promoting the school through the use of my blog, as well as participating in some video projects with some students outside of the classroom. So when this opportunity arose for me to be involved in the alumni world, I was way to excited to pass the opportunity up!



Ok so step one, would my boss let me take off work to go back to school? Seems silly right, but no, he was totally excited for me and had no problem with it. Sweet....Step two, what do I have to do? Just show up and be myself? Double check! And for step three, get in front of that green screen & kill it! Done, done, and DONE!

I usually let me nerves get the best of me, but being that I was surrounded by really enthusiastic people and people who put me at ease, it made the experience really enjoyable and comfortable. In the beginning, I felt stiff and trying to be as natural as possible was difficult, but with some boost from the crew, I came out of my shell & just let it flow. By the end, they were telling me to calm down a bit because at this point I was totally into it! LOL....who knew you could be too punchy & energetic on film.

Overall, it was a fantastic day & we have plans for the crew to come to my job & film me in my work environment. My co-workers are going to think I found a new calling. Even when I mentioned it to my boss he said "What are you a movie star or something?"




AND.....many of you will recognize this young lady, Angela Freeman, another student blogger who recently just graduated from Berkeley! She also took part in the web commercial & of course we had to have a photo-op as she got her makeup done!




If you couldn't tell, I had a really awesome time & I'm looking forward to bringing a little fame into my work life too! Once the video is ready to rock & roll, I shall share it, but until then, keep smiling and I'll catch you guys later!

Recovering From A Week of Agony!

And it was true agony at it's best! Just a week ago, last Saturday, I was awaking not feeling so very Lyndsay-ish, and feeling more like I was hit by a ton of bricks...True story! Each and every one of us have those morning when we wake up and just feel like garbage, so I assumed, maybe it's that one time thing, but boy was I wrong! I started to feel progressively worse throughout the weekend, and being the over-achiever I am, I awoke Monday morning and sent myself to work. Well, I lasted a half day and needless to say, my visit to the doctor on Tuesday, resulted in news that I am battling a really bad case of......BRONCHITIS! The coughing, the fever, the aches, the pains, and yes THE AGONY! After sounding like an old man for a week and being miserable confined to my bed, I am relieved to share with you that I am feeling about 85% better! As my image states above, I'm sick and tired of being sick and tired!

Not exactly a good way to start off the New Year, but I am hoping this is it for me this whole entire year! I'm just getting it over with early! I still am blaming my brother for this since he & my mom were just as sick, and it started with him, but shhhhh, don't tell him I ratted him out on the internet!

So what is the point of telling you I was suffering, well, simply because I wouldn't want ANY of you to go through what I went through. The flu epidemic in the United States is out of control this year and while I didn't have the flu, I was on a prescription to prevent my bronchitis from advancing to the flu. It's a very serious matter and by doing a few simple things in your everyday life, you can protect you and your family from this epidemic. I heard just last night that there are 29 children who have passed away from the flu epidemic this year. 29!! Currently, 48 states are suffering from the flu outbreak and thousands of people are being hospitalized for it. It's not a joke, so please take this very seriously.

From the CDC, here are some actions to fight the flu and protect your loved ones!
(Source: http://www.cdc.gov/flu/protect/preventing.htm)

Remember, if you are an on-site student at one of our Berkeley campuses, there are hand sanitizer devices outside the bathrooms and all over campus for you to use when your on your way to class! Take advantage of them as they are there to help you stay germ-free or at least avoid picking up those unwanted germs around campus! My best advice, if you know a friend or family member is sick, stay as far away as you can. In my scenario, my mom, brother and I were all sick at the same time, so no one had to be quarantined or locked up to avoid all the unwanted germs!

So please, take my advice & stay healthy while we battle one of the worst flu seasons ever!!

It's The Holiday Season...

Hello Berkeley Family, Friends, Staff, & random visitors! How is it going?!

I'm still trying to shake the fact that Christmas is only 9 days away. Yes, 9 days! So for all of you who have been stalling and not noticing how quickly the calendar is changing, you better get your boots on and get out there to battle the mall crowd! I jynxed myself at the end of last month because I ended up taking my last two vacation days for the year at work and went Christmas shopping. Well, after I "thought" I finished, I really hadn't. The talk of Secret Santa came up at work & then I realized I hadn't picked up some gifts for another family member, so it was back to the starting board! I think I can at least say now, that I am CLOSE to finished, so thank goodness for that!

I'm getting super excited because this is my last week of work for the year! Since I work for a European company, we shutdown between Christmas & New Years! This year we actually get 12 whole days off, which is so awesome! So with time counting down, it's definitely going to be a little hectic before we leave the office for those 12 days, but I can't deny that I am truly looking forward to it!

I bet the Berkeley student body is ready for their vacation as well! Berkeley College will be closed from December 17th to January 1st. All classes will resume on Thursday, January 2nd, 2013, so be sure to get enough sleep during this time & be ready for a fresh start come the new year! Make your resolutions now & if they include improving your current status at Berkeley College (which if you're asking yourself now, "Is she serious?" YES, I am), then I send my best wishes your way!

Since you will have ALL that time off, I URGE each and every one of you to check out Berkeley College's newly launched website, Berkeley Knightline! Have you seen it yet?!

If not, take a look at: http://berkeleyknightline.com/

Be sure to add Berkeley Knightline to your favorites so you can stay "in the know!" with all of our social media updates and all the great blogs out there from our student bloggers at Berkeley College. You can also connect with us on Facebook, Twitter, YouTube, & LinkedIn! There is always a way to know what's going on, so get connected!

I also want to send my prayers out to all of the families who lost their children & loved ones during the recent tragedy at Sandy Hook Elementary School. It's very unfortunate & my deepest sympathies are with each and every one of those families. Please join me in sending prayers their way as they will need it during their long road to recovery.

Check Me Out...

Alumna Uses Skills Learned at Berkeley College to Advance in the Workplace

^^CLICK ME!!^^

Hey, that's me! A few weeks ago, I was interviewed about my skills learned at Berkeley College and how I applied them to my full time job.Above is the final article that I wanted to share with everyone regarding my current employment. Taking a brief moment to reflect on this article, I did use a lot of my skills learned at Berkeley College to advance in the work place. One of the many things I've learned over the course of my college education was to always "Think Outside The Box...." Do something you have NEVER done before and see what the results are. This is basically what I did when I first began at my new job. (Well, it's not so new anymore, but you know what I'm saying!)

As I've mentioned in my blogs when I first started my job, I was put in a predicament with this company who was so set on doing the same things each and every month. The promotions didn't vary much & it was more repetitive than anything else. Being that this was my first time in charge of a marketing department, I wanted to branch away for doing the same things, and try something new and fun! One of the many things I think about when I think about different companies is: Have they done any charity work or asked their customers to make purchases that will result in a donation towards a charity? What it comes down to is social responsibility. Since it was approaching Spring time when I began working at Lantek, I decided, why not do something in honor of Earth Day and branch away from the repetitiveness in the company? Here I was, thinking outside of the box!

It was an honor to be selected for this article & I'm in the works on working with the media relations team on an internship story. I hope everyone finds inspiration in my words and can relate to my journey in some type of way as well. You may not realize it now, but later on down the road, you're going to reflect on your college education and see all these skills learned at Berkeley that you utilize in everyday life!

Let me know what your thoughts are about my article! Would love to hear any feedback and/or comments about what skills you utilize daily that were learned from your time at Berkeley College!

My Holiday Mail For Heroes!

Hello everyone!

In my last post, I mentioned that I would be teaming up on the Holiday Mail for Heroes with Berkeley College, and I stuck to my word! I have to announce that from the generous support of my friends, family, and co-workers, I was able to collect 104 Holiday cards to send to the troops this holiday season! As soon as I found out about this project, I knew a lot of my friends & family would be more than happy to help out.

We all either know someone or have a family member currently serving our country. Many of these individuals don't get to come home for the holidays, which is why it's so important to make them feel special and honored during the holiday season. I mentioned this project at work a few weeks ago and everyone was excited to become involved. I'm going to share this information in an upcoming newsletter at work as well that goes out to our customers. Lately, I've been doing a lot of charity work with my job. In October we honored Breast Cancer Awareness Month. In November, we honored the Hurricane Sandy victims, and now we can expand our charity work by sharing our Holiday mail for the heroes involvement.

Not only do all these projects make us feel good about ourselves, it shows our customers and the community that we are dedicated to changing lives and making generous donations to those in need and those, much like the service members, who are unable to make it home to their families for the holidays.

Being that I'm Miss Marketing & creativity over here, I took the initiative to make my own holiday cards. Give me a pair of scissors, colorful paper, and all other artsy products and I will let my imagination run wild. You can see my progress below, as I was sure to snap many photos during this project. I also bought a box of cards and had members of my family sign them as well.

I know that if I were a service member, I would love getting these holiday cards in the mail. It makes me smile knowing that in a few weeks, these cards will be received and a smile will be returned on their end. I made sure in every card to thank them for their service & that I wish for them to get home safely & soon!

Below, check out a slideshow of my photos from my Holiday Mail for Heroes journey...(make sure you turn your volume on too for some holiday music!)

Holiday Mail for Heroes - picture slideshow

Thank you everyone who became involved in this project this holiday season! Myself and the service members appreciate it!

Also, how many of you saw snow yesterday? It snowed in my area ALL DAY and getting

out of my town was ridiculous. No one believed me when I said it was bad up by me....but I have the proof! Luckily the ride home was much better after work! Hope everyone enjoyed it, as it was very beautiful. West Milford even made the news for getting 6 inches of snow...which was suppose to only be 1-3 inches! I don't know weatherman....LOL

Please, feel free to leave your feedback on my Holiday Mail for Heroes involvement & Happy Holidays to all!

Join Us This Holiday Season: Holiday Mail for Heroes

The holidays are rapidly approaching and we have so much to appreciate and give thanks for! Many of us have family and/or friends who are members in the service and while we give our thanks to them every day, we want to brighten up their holiday season a little bit more. These men and women are actively serving our country and will not be able to make it home for the holidays with their families. Everyone deserves to have some holiday cheer in their life, which is why Berkeley College will be participating in an event called “Holiday Mail for Heroes!” We can’t do this alone, so won’t you help us this holiday season and bring joy to our dedicated men and women all over the world?

I came across this event from a post on our “Berkeley Cares” Facebook page and I knew right away I wanted to help out, so I reached out to Nicole Tumbull, the coordinator of student development and campus life, and asked how to become involved! There is still time, so let me tell you all about it!

From now until November 29th, Berkeley College will be collecting holiday cards for the troops! You should visit your student center on campus, in which you will find collection boxes for these cards. There are a few guidelines for the cards, so please be sure to read them very carefully and please follow them accordingly. To make it a little easier for you, please see the guidelines listed below (you may also find more information at: http://www.redcross.org/support/get-involved/holiday-mail-for-heroes)

Card Guidelines:

•Ensure that all cards are signed.

•Use generic salutations such as “Dear Service Member.” Cards addressed to specific individuals can not be delivered through this program.

•Only cards are being accepted. Do not send or include letters.

•Do not include email or home addresses on the cards: the program is not meant to foster pen pal relationships.

•Do not include inserts of any kind, including photos: these items will be removed during the reviewing process.

•Please refrain from choosing cards with glitter or using loose glitter as it can aggravate health issues of ill and injured warriors.

•If you are mailing a large quantity of cards, please bundle them and place them in large mailing envelopes or flat rate postal shipping boxes. Each card does not need its own envelope, as envelopes will be removed from all cards before distribution.

Tis’ the season to make a difference and brighten up someone’s day…so won’t you join me and the rest of the Berkeley College family to create & send cards to our everyday heroes? You can even include your friends & family outside of school so everyone becomes involved.


Questions? Feel free to contact us:

If you have any further questions or would like to learn more about how you can become involved, please feel free to email myself at Lyndsay.wright@yahoo.com or you can reach out to Nicole Turnbull at nll@berkeleycollege.edu

Let’s all come together to brighten up our heroes holiday season!

And there was light!

My oh my, it's been one heck of a journey these past 2 weeks. I finally got my power back late Monday night & I've never been so happy! I know many of you are still in the dark & my heart truly does go out to all of you. I feel very fortunate that the only thing I lost was power for a week. Those of you who lost everything, please know I will be personally making donations to help restore and rebuild our communities.

Mother nature certainly has it out for us...Driving home tonight was quite a journey as we are now dealing with this snowfall. Took me well over an hour and a half to get home, from a commute that is only suppose to take a half hour. Thankfully, I am home safe & don't plan on going anywhere else for the night!

Since my last post, I've been busy at work as we are preparing for a big electronics trade show called Electronica, which takes place in Munich, Germany. Unfortunately, I do not get to go, but I have been heavily involved in marketing it to our customers and setting up appointments for companies to meet up with us to discuss future business opportunities with one another! I'll be sure to have the individuals going to take lots of pictures that I can share with all of you!

Due to the weather last week, my job was without power until Friday morning. Our big boss from the United Kingdom was visiting and we figured he brought the bad weather over with him, so it was ironic that once he boarded his plane to head back home, that our power at the office came back. Being out of work for 4 days last week was really tough because as I said, the electronics trade show is coming up and we still had lots of preparations to make. Catching up is always the hardest, especially with a million things going on at once, but I am managing. I was able to send out over 40+ emails confirming appointments for our Germany visit, so luckily that has been going smoothly. Aside from confirming, I need to make sure everything is photocopied and organized to be sent over. Once the sales people head over, that is it! Of course I'll be over here on the US side in the event they need something, but I feel confident that we are ready to rock and roll.

Since I wasn't able to meet with our big boss from the United Kingdom, I wasn't able to share all of my marketing over the past couple of months. I've now been on board with my job as head of marketing for 8 months! 8 months!! I still can't believe it. You work hard, and while it certainly pays off, the time just flies by WAY too fast. Being able to look back on my marketing 8 months ago till now, I can already see a mass amount of improvements. Each month I find something new I can do and it's a great feeling.

Our promotion last month was in honor of Breast Cancer Awareness month. For every order placed with us during the month of October, we would make a donation in the customers name on behalf of Breast Cancer Awareness month. So far we are donating over $2,000 to the Susan G. Komen society. Below is a team photo we took with our pink t-shirts in honor of Breast Cancer Awareness month.

My next project at work is going to be targeted around the current devastation from Hurricane Sandy. As a way of giving back to the community, I decided to involve my company in making donations and a difference for those who lost everything from Hurricane Sandy. We all need to be in this together and help restore/rebuild all of our communities. Much like my Breast Cancer promotion, we are going to donate a percentage to the American Red Cross in honor of the Hurricane Sandy victims.

We feel very strongly about our community involvement and also our involvement with global charities. It's so rewarding to hear back from customers that what we are doing is really sweet and touches their hearts. We are also giving them the opportunity to help us out in our efforts and in return, rewards us as well.

I really wish you all the best and if you are still without power, please know there are many of us out here, willing to make donations and help everyone in need as soon as we can. We will come back stronger than ever, but we all need to take one step at a time!

As my promotion gets underway, I will certainly be sharing the results! If you have ways you are getting involved in the community, please share them with me! I would love to hear how you are making a difference!

Great Day, Great Fun: Berkeley College 8th Annual Charity Car Show

I would like to thank everyone who was able to come out and join us this past Sunday for Berkeley College's 8th Annual Charity Car show! The turnout was amazing and everyone had a great time coming together to help raise money for a very important cause.

I spent the whole day at the event and took a ton of photos which I wanted to post for everyone to see. I made it into a little slide show so it's a little more interactive and entertaining for all my followers! Please have a look for yourself below:

Berkeley College 8th Annual Charity Car Show -

See, now don't you feel like you were there yourself? Ok, not quite, but you can get the feel for the day. There were a lot of cool cars as you can see and we had a few people really dress their cars up in the spirit of Halloween! This was my 3rd year attending the car show, and again, all records were broken this year, which is great news. Berkeley College works on making their events bigger and better than previous years and it wouldn't be possible without the support of the students and staff, so we all thank you so much!

I am happy to share with you that this event helped raised over $26,000 towards a cure for Cystic Fibrosis. That is great news! I will try to obtain a final count as to how many cars ended up entering into the show, but we are looking to continue breaking these records year after year!

Make sure if you weren't able to join us this year, that you clear your schedule now and come out for the day! You will get to contribute to a great cause and have a ton of fun with your friends and family...how can it get any better than that?

On another note, I wanted to make quick mention of a project I am going to be helping out with over the next few weeks. The project was created by Berkeley Cares and is called "Cards for the troops." We'd like to get as many people involved as possible! Once I have some more information, I will be posting all about it, but please if you have interest in joining us to send troops holiday cards this holiday season, please email myself at lyndsay.wright@Yahoo.com or feel free to email: nll@berkeleycollege.edu letting us know you'd be interested in helping us out!

Why not brighten up the troops holiday season when they have to be away from their families? It's a great project and I am happy to say I will be a part of it! I'll keep you posted as the information becomes available to me, but please keep it in mind!

I hope everyone is having a great and successful quarter! It's hard to believe October is already coming to an end! Where is the time going.....?

Let Your Voice Be Heard...

We are all aware that Election Day is right around the corner, but have you given it much thought? We hear all these crazy stories on the news, on the radio, online, and we sit and wonder, how did we become involved in such a political mess? As young adults, we may not express much interest in the debate because we feel we have many other things to deal with, but this is our future. As college students, or even alumni like myself, we have to worry about our careers and our job status in 5 years from now, 10 years from now, basically for the rest of our lives. We see constant struggles in the economy, health care, and job opportunity, that if we don’t speak up now, what will the future hold for the children we raise one day?

Our voices deserve to be heard this Election. I can’t tell you have many times I’ve heard “It doesn’t matter if I vote or not, one little vote won’t affect the election.” Now, for the person saying that, they may think they are the only one who doesn’t go out in vote, but there are millions of people saying the SAME exact thing, that it does make a very substantial impact. Like I said, as we get older, we have a lot more to worry about. This is our generation, our future, our children’s future.

Berkeley College is a proud supporter of its student going out and letting their voices be heard. Check out this brief video which highlights some of our student’s thoughts on this upcoming election. You will see that they want our voices to be heard, as it will help us in making the best decision for our future and for our careers!



So will you let your voice be heard in this upcoming election?

Vote 2012...We can all make a difference together!

Where Will You Be On October 21st?

I can tell you a GREAT place to be, if you haven't already made some spectacular plan (which in my opinion, you could cancel it for this fun-filled event instead)!

Why not come on down to the Berkeley College Paramus campus for our 8th Annual Charity Car Show & Family Fun Day! This will be my 3rd year attending this event and it gets bigger & bigger every year! Bring your friends, your family, and wear your Halloween best because from 8AM to 2PM, the fun will just not stop!

The great thing about this event, is that all proceeds will benefit the Boomer Esiason Foundation (esiason.org) and the Cystic Fibrosis Foundation (cff.org) to find a cure for Cystic Fibrosis. There will be a variety of things to do, see, eat and drink throughout the day, while you support a worthy charity.

Are you sold on joining us yet or should I go on? Ah, what the heck, let me go on!

Here is what else we have in store for you:

- Antique and Exotic Cars, Trucks, and Motorcycles
- Live bands and DJ
- Blood Drive
- Kids' Activities
- Halloween Costume Contests: awards will be given to the best costume and the best vehicle costume (Like I said, wear your Halloween best!!)
- There will be a variety of specialized vehicles on display too!

Car enthusiasts are invited to register their vehicles for display.

Registration is $20. Only vehicles registered by October 15 will receive a participant trophy. Donations will also be accepted.

General admission for spectators is a $2 donation, children under five enter free. (Again, these proceeds get donated to a VERY special charity!)

Anyone interested in helping out the day of the event is encouraged to contact the Paramus Admissions Department @ 201-967-9667:

Tracy Welch ext. 1706 email - TEW@BerkeleyCollege.edu
Rob Oddo ext. 1701 email - RMO@BerkeleyCollege.edu

Please contact Tracy Welch for registration/donation forms or with any questions, or use the link below:

http://www.berkeleycollege.edu/CarShow/2012.htm

Need the address, well, I'll hook you up with that!

Berkeley College Paramus NJ Campus
64 East Midland Ave, Paramus, NJ


If I haven't sold you on joining us, then this is the exact reason I'm not in sales! But anywho, I urge all of you to come out, whether it be for an hour or so, just to make a contribution to these great charities! There's so much to do and so much to see! In the event you can't make the event, I'll be around snapping photos, so I'll be happy to share those after the event!

I hope everyone is having a great quarter thus far and I hope to see you at the car show!

Alumni Reunion Weekend!

Attention to all Berkeley College Alumni & Friends of Alumni! Berkeley College will be hosting an Alumni Reunion Weekend on the weekend of September 21st and September 22nd!


This two day event, held Friday in Woodland Park, NJ and Saturday in New York, NY, will feature a variety of engaging workshops, presentations and social events.


Faculty Mixer and Hudson River Dinner Cruise

There will be a marquee event on Friday evening, a Faculty Mixer and Hudson River Dinner Cruise onboard the Spirit of New York. Catch up with professors while enjoying spectacular views, dinner, dancing and cocktails for only $42.50 per person!

If you have any questions regarding this Alumni Reunion Weekend, send an email over to: alumni@berkeleycollege.edu as they will be happy to answer any questions you may have!

To be directed to the Alumni Reunion Weekend page, please follow this link: http://berkeleycollege.edu/alumni_bc/4072.htm

Unfortunately, I have a wedding that weekend, so I won't be able to attend, but I encourage all Alumni to check it out if you don't have any prior commitments! I'd love to see pictures too if you attend, so be sure to share them!

As Time Flies...

Wow, so much has been going on in my hectic alumni life, that I felt this was the perfect opportunity to hop on here and catch everyone up! I have to first say that it was only one year ago that I was dwindling down on my final quarter at Berkeley College, not knowing where I would be or what I would be doing after graduation. I was totally pumped and excited to know that within a months time, I would be closing those books for good! I won't deny that it feels great, and I mean REALLY great to be done with college and have my degree, but I sure do miss it. Graduation just means moving on to bigger and better things in life. I myself have definitely felt the benefits of moving on to these exciting aspects of life.

I've been heading a marketing department for just about 5 months now and I can't even begin to say how much I am enjoying it. Every month I have been learning a whole bunch of different skills that improve my daily work functions. It's been such a learning experience both for myself and the sales team at my job because they've never had just one person solely focusing on the marketing. It's rewarding for me to hear that everyone is happy with the way things are going, because it means I'm doing something right! I always look for critiques because I want to know what needs to be fixed or even if it's a suggestion for future marketing plans, I just rather know so I can make any necessary changes. Over the next few months, I am going to be taking on some additional marketing projects with our sister company to help establish their marketing plans & strategies for the upcoming months.

For July into August, I decided to plan a promotion around the Olympic Games. What I decided to do was to make a promotion that was a little more interactive, rather than just setting a target for an item and that being it. What I did was since it's the Olympics, I decided to select the XBOX 360 Kinect Sports Bundle as my prize. There are 2 drawings for this promotion. The 1st drawing is based on a survey, in which our customers had to click into and answer 3 very simple questions based on how many medals will the US win, how many medals will China win, and how many medals will Russia win? Those answers needed to be submitted by July 27th, since after that date, the Olympics would be in full swing. Then, for the second half of the Olympics, I set it up as any requirements or request for quotes that come through, we would award them with ONE entry into the drawing for the XBOX 360. If that requirement turned into an order, we will award an additional 10 entries. So far, it's been quite an interactive promotion and everyone has been giving really great feedback.

I'm also working on re-designing our website, so there is so much going on that I am looking forward to continuing with. This is just my update as to what's been going on! Work has been very exciting and I'm still finding it SO hard to believe that I've been there 5 months already. Like they say, time flies by when you're having fun!!

I hope everyone is having a great summer!

Where has the time gone?

Hi everyone!

It's been forever since my last blog post, I know! I graduated officially and forgot all about you! No, just kidding! I have been busy, busy with my new job! I've been there 3 months already and that is just crazy! Time is flying right on by and you can't get a moment to catch up with it! I know my last post I was talking about what I was doing at work and how I created an introductory video for my company. It's finally complete and I will post it below for all to see! That was a huge accomplishment for me being that I was just starting fresh at the job and was able to kick start with my creativity through a video!

So now that I am 3 months in, I am finally getting the swing of things and feel really confident in my work. I am doing a lot of new and exciting things for the company and we are all working together to make sure we are developing a great marketing strategy. My next big project, that I am currently in the works of doing, is redesigning our website. A lot of time and dedication is going to be going into this and so far, I am really enjoying it! I've been spending the past few weeks doing a lot of research on our competitors and seeing how their webpages are set up. This will help me get a feel for what I like and don't like and to see what stands out to me.

It's important for a company like mine to have a website that will grab the attention of the person(s) visiting our page. If there's too much or too little going on, it distracts you and you have no interest. It's basically a first impression, and we know first impressions mean everything.

As I gather my findings and review our current website, I will slowly start to put together a sample of what I'd like to see on our new and updated website! I'm going to work through this so that everyone in the office will get a say about the website since everyone can bring different concepts the table. My overall thought process was to create a powerpoint presentation with my mock-up of an idea for the website and then present it to my team members. This way, everyone is in the room with me and we can take some time to really get the best out of it and make changes where necessary. I like to involve everyone in my projects in marketing because there are many things that people have noticed worked in the past, and they could bring some benefit forward again.

So that is my new project in the works now....We put a timeline on it of about 6 months, so I really can spend a lot of time looking through things myself and working with a designer to help carry out this process. It's a very exciting opportunity for me and I'm really looking forward to the outcome!

Aside from work, I just hang out and continue to do the things that I enjoy! I'm in the middle of paying off my student loans, so by contributing a fair amount each month, I will slowly be eliminating those. I'm sure many of you are in the same shoes as me, but the quicker we can pay them off, the better off we are. It's much easier for me now too because I still live at home, so my expenses right now are very minimal and I can focus more on eliminating all that student debt! It's totally worth it because I got my degree and I am now working and doing something I love....It pays off in the end, but of course, we have to pay it off ourselves!

I hope all my fellow graduates are doing well and that all the new and continuing students are having a great quarter thus far! Don't forget to enjoy summer a little bit though, even if you're taking those summer classes. Get your work done on time, but also give yourself some relaxation & beach time!!!


And here is my introductory video I promised to post....

Berkeley College Graduation

I cannot believe that a week ago I was freaking out about graduation, and here I am an official Berkeley grad & alumni! I am so happy that I decided to walk at graduation! I know many of us had thoughts about not doing it since we finished much sooner than April, but I have to say, it's 100% worth it! There is nothing more rewarding than being surrounded by your fellow classmates and seeing all of the smiling faces in the crowd. The moment you walk across the stage, you just feel like a million bucks and there truly is no other great feeling in the world!

Unfortunately, I have a last name that falls all the way at the end of the alphabet, so my wait was much longer than others, but it was worth the wait. Where I was sitting, I had direct view of my loved ones so of course the whole time I was smiling and waving over to them. I was on candid camera the whole time....go figure! Those are probably some of the best pictures since whenever candid camera is happening, we are doing things not relevant! My brother also thought it would be funny to video tape me while I was sitting there--playing with my hair, looking at my cell phone, crossing and uncrossing my legs, etc., as he recorded his commentary over it! It led to some good laughs on the ride home & it was just another way to capture the moment.

I want to congratulate all of my fellow classmates who graduated last week and I wish you all the best for a bright and successful future!

If you were wondering if the graduation photos were posted from last week, they have been and here is the link: http://www.flickr.com/photos/54841332@N05/sets/72157629578081360/with/7132519587/


Now that graduation is over, and we are moving forward in our lives, where is everyone's college degree taking them? I'm coming up on my 2-month period at my full-time job & quite frankly, that's soooooo hard to believe! And the fact I'm heading my own department is crazy! Like I mentioned in my last post, I was finishing up an introductory video for the company! One of the many projects I'll get to lead & it really feels great and rewarding to see that end result!

I'm doing what I love & taking everything I've learned at Berkeley with me. We always sit and wonder in class, what benefit will this information give me? Well, it gives a whole lot of benefits! When you think about it, without sitting through those lectures or engaging in projects with fellow classmates, everything would just be one big blur! There is only so much you can use common sense for and that's the great thing about a college degree, you learn things & you expand by thinking outside of the box! That's one of the many benefits with the classes you take at Berkeley College-- the ability to try new things & think outside the box to see the bigger side of things. The professors at Berkeley College strive to make that possible for you, so the next time you feel like the professor is being too tough or assigning too many things at once, just think about the future and how you will be faced with challenges and deadlines every single day!

I will be posting the video I produced in an upcoming post as long as it's ok! I am really excited that I can share with you my experiences and projects I am engaging in on a daily basis!

Enjoy your weekend everyone & till next time....See ya!

What's Up Alumni Lyndsay?!

Happy Saturday morning to you all! I am so use to waking up early, that even my weekends result in me being an early riser! Oh well, I'll just get my day started quicker and have more time to do what I need to do! So it's been a few weeks since my last post and lots of happened in my crazy alumni life! I am officially just a little over a month into my job and I'm starting to feel much more comfortable around my co-workers and I'm really starting to learn more about the job! It's unpredictable in the marketing world, which I sort of like. I have many plans floating around, but when you talk to your co-workers and bounce ideas around, it makes it all go together much easier! I'll present an idea around the office or just sent out a quick email like, "Hey guys, what do you think about this?" and then we'd just go back and forth exchanging ideas to make the current idea a little more stronger or they would throw out to me a completely different concept. Either way, it makes my job a lot of fun because I spend numerous hours doing research and really trying to see what would work!


My biggest struggle in this would have to be the fact that we deal with many European companies. A lot of the things we do or have in American are completely different from over there. For example, my promotion I ran for the month of May, was for Earth Day. Earth Day is considered to be 100% American, even though European countries are very "green." However, I still stuck with my idea and the feedback the salespeople received from the customers was that they really liked the idea, so of course, I have to give myself a pat on the back. I guess the point is and I've learned this in my Marketing classes at Berkeley College, that you HAVE to be different and you HAVE to see what works and what doesn't work. Maybe my idea was cheesy, or maybe it was frowned upon, but I stuck it out and quite frankly, we haven't seen anyone else in our industry do something like this, so I take it as a big ole' success for me!


Since we will be closing out on the month next week, I'll start to get my numbers together for how many orders and Earth Day promo items went out, and we'll measure how well it went! For my first promo being ran, I am happy and I feel that if I wasn't happy with what I had done, I wouldn't be as excited as I am about it now! You have to try in order to be able to learn.


So like I said, Earth Day is coming up this Sunday, April 22! We should be treating everyday like Earth Day, but we do take one special day of the year to celebrate this. In my town, we have whats called Beautification Day in which town residents clean up the side of the roads, local parks, etc. and leave their bags of garbage out on the roads for the town to come pick up. We then all join the township down at a local park for a free lunch and some goodies. It's really a great thing for the township and it encourages people to help clean up our roads and town! If you have a free minute in your day, go outside, pick up some garbage, and help keep the environment clean!




I also want to share what my current project at work has been. I've been filming and editing an introduction video for my company. We decided we wanted to make an introduction video so that when customers come to our website, they can get a better understanding of what we are all about. This is also going to be the perfect way for me to lead into our social media. We are going to be starting a Facebook page, a twitter account, LinkedIn page, YouTube account, and a blog. The video will serve as our first post everywhere and be able to kick us off with a nice introduction. I took the lead on this project because even though I'm not a pro editor, I knew that as I went along with it, I would be learning new things and I will work on it even if it meant taking it home to work on. I have successfully got the majority of the edits done, and so far the feedback has been that they all really like it!


I actually picked up my editing skills from Berkeley and I have the professors to thank for that. I know we all dread when the professor assigns a project and you want nothing to do with it. Well, bottom line is, you begin to explore different aspects of your creativity, at least I know I did. I was assigned a project within the first few quarters of starting Berkeley and one of my classmates was heavily involved in video editing, etc., so it was suggested to our group that we use this classmates skills and make a video. Just by watching the process and getting a few pointers here and there, I was able to pick up the very basics of video editing. Since moving forward, I thought it would be pretty cool to be able to do something like this on my own, so I picked up an editing software package, and just started to play around with videos, one which I did for a local real estate team. And now that I'm working on this bigger project for my job, I am learning even more and finding tricks that I didn't know when I first started out!


This project at work has definitely been a lot of fun and I can't wait till I hit that final button "Make Movie," and show everyone the end result!

There's no need to ever doubt yourself and if you're a quick learner, I'd take advantage of the skills the people around you have because I did, and I couldn't be happier with what I've been given the opportunity to learn!

Happy Weekend.....I hope everyone has a very nice weekend & hey, maybe I'll even post the video when it's all said and done! As long as it's ok with my boss of course!

OH, MY FELLOW GRADUATES, SEE YOU NEXT WEEK! WE ARE FINALLY GETTING UP ON STAGE IN OUR CAP & GOWNS AND GRADUATING! BIG SMILES AND SEE YA THERE!

April Has Arrived!

Where has the time gone? It's a great month especially for Berkeley graduates, including myself, who will be walking on April 27th! Only a few weeks away and it will be here before we know it!



It will feel very rewarding to finally walk up onto the stage in front of all our fellow classmates, knowing that we made it this far and are obtaining our degrees! Congratulations to everyone! It's very well deserved and a great time to celebrate!!

Aside from that excitement, I have a lot of fun things going on at my new job! I survived my first sales meeting the other day, which I can't even begin to explain the nervousness I was experiencing. I knew I had so much to talk about, but being that it was my first month on the job, there was a lot of reports that needed to be generated and I had NO clue on what to expect! Luckily, the person training me got me through it and my boss said that I did a great job, which feels good. Sometimes supervisors just say thank you and you never really get feedback. I work with a great group of people, so I am constantly getting feedback about potential ideas and other things that are going on in Lyndsay's Marketing land! LOL!

For April, I decided to arrange an Earth Day promotion, which was different and unique for my company, since it's never been done before. The thing with trying new promos is that you can see if it works or not. My biggest challenge will be that we deal with a lot of European companies and other companies overseas, so Earth Day is more of an American thing. It doesn't hurt to promote it overseas, because from what I heard, they are very big on being environmentally friendly. It might open some eyes with this promo, which would be really cool to see! I'll have to record my success with that and share once the promo ends at the end of April! I am definitely really excited to see the results, but nervous all at the same time. I'll be bummed if it turns out to be a total flop, but good to know that the idea was liked!!

So keep in mind, Earth Day is April 22! Do something to make a difference in the world. Turn off the lights when leaving the room, shut down your computer when it's not in use, and remember to reduce, reuse, and recycle!



Well, that is my update for now! I hope everyone has a very happy holiday weekend! I luckily get a 4-day weekend, so if you do too, ENJOY IT while it lasts! It's going to be beautiful, so we are truly lucky!

Happy Monday To All!

Monday, Funday! Sounds pretty good to me! I bet it sounds good to a lot of you as well, since Spring Break is quickly approaching, as well as the end of the quarter! I know you are all ready for Spring Break at this point, especially with the awesome weather we have been having! 75+ degrees is where it's at! I'm pretty sure Spring starts tomorrow so Happy Spring!!



So since my last blog, I have started my new job! YAY! Big news & lots of excitement! One week in and I am having a great time! Of course, it's a lot of information to take in the first few weeks, but I am already starting to develop my own pattern for things! It's definitely a big transition for me, and while I am still in a bit of a funk with the time change and waking up much earlier than usual, I feel like I'm going to adjust just fine! I'm really excited that my first week on the job, I already got to start planning promotions and really use my creativity to any extreme I please!

Right now I am working on a promotion for Earth Day. I am looking into some environmentally friendly products, which will be included in some shipments that get sent out! Since the company I work for deals a lot with European countries, they are really big on the "going green" aspect, so it's the perfect promotion to run. It shows that we as a company want to make a difference in the environment, and we also want to spread the awareness world wide!

Along with the promotional activities, I am just getting the hang of all the daily marketing functions that need to be taken care of. There are a lot of things that are done in the beginning of the month, and then finalized at the end, so since I started right in the middle of the two, it's been a weird process since there still is a lot to learn! The company I work for sells electromechanical components. I know, sounds pretty complicated, but you come to learn that a lot of companies rely on these components to be available since many of them are obsolete. It's really interesting to listen around the office because the sales people talk to people all over the world, so the different languages are pretty neat.

So over the course of the next few weeks, I will have officially taken over the role as head of marketing and it will pretty much be my boat to sail! It's a lot of responsibility as you can imagine, but I feel confident that all will work out just fine!

Aside from all that exciting stuff, I will be visiting the Woodland Park campus tomorrow for the Graduation Salute! Yikes...scary to think about that actually! I was debating whether or not to attend graduation since I finished back in September, but I came a long way, how could I not walk in graduation? So tomorrow I will go and get my cap/gown fitting and hopefully see some old friends I haven't touched base with in a long time! Definitely looking forward to it, and then in a little over a month, I'll be walking myself down that aisle!

Well, I hope everyone is enjoying this BEAUTIFUL weather! Enjoy the rest of your week!

AND ONE LAST REMINDER: BOOK BUYBACK IS GOING ON NOW THROUGH MARCH 22! VISIT THE BOOKSTORE FOR MORE INFORMATION! PERFECT OPPORTUNITY TO EARN SOME CASH BACK JUST IN TIME FOR SPRING BREAK!

Celebrate Good times...Common!

Hi everyone! Well, since my last post A LOT, and I mean A LOT has happened! I officially landed my first FULL-TIME job since graduating from Berkeley back in September and I couldn't be more excited! A new career, a brand new opportunity, and just so much room to advance and grow! So what will I be doing you ask? I will be taking the title of Marketing Associate at a company who is an electromechanical components distributor. They are global and right now, they solely rely on the marketing department over in the UK. Since they are currently relying on them so much, they decided it was time to start a marketing department of their own on the American side, and it happens to be right here in New Jersey!

I have a lot to learn and I have a lot on my plate to get things off to a start for the marketing department, but I am ready to face any challenge that may come my way. I was really anxious to get started, so I started to research the company some more, get a feel for their parent company over in the UK, and just understand what the company is all about. One of the things they do to help with sales, are promotions for the sales people. As everyone in sales knows, you need to have some motivation to make a sale!

One of the major aspects to my position will be to come up with ideas for promotions and creative ideas on how to promote it! I will also be helping to launch their social media, which as many of you know, I LOVE TO DO! That means hitting the internet to set up a Facebook page, Twitter account, Blogging site, LinkedIn profile....all that fun stuff! I actually joined a group on LinkedIn called, Social Media Marketing, because there are a lot of people on their exchanging so many great ideas! I took some notes and then used that information to jot down some ideas of my own, in which I then forwarded over to my supervisor.

So there you have it! As I get started, I will be able to share more and more about my position, but I wanted to share my good news about this brandy new opportunity! Start date is set for March 12th, so only one week away! Eeeeeeeek! While I am sad to be saying goodbye to where I was interning & working part-time, I am happy to finally be taking all of my skills and advancing forward in my career! Like they say, one door closes & another door opens! I am very thankful for the opportunities I have had before this new job and I thank each and every person who has been involved in my life and helped me grow into the young woman I am today! THANK YOU!